Privacy Policy

At Fukuda Denshi UK Limited (“Fukuda Denshi UK”), we value your privacy. This Privacy Policy provides you with information on how and why we collect, store and use your personal data, which you provide, or which may be collected from your device when you visit our website and interact with us.  It also tells you about your rights in relation to your personal data and how the law protects you. Also covered is how to contact us and the regulatory authorities, in the event you have a complaint.

We ask that you read this Privacy Policy carefully so that you are fully aware of how and why we are using your personal data. If you have any questions, or would like to exercise your privacy rights, please contact us directly using the details provided in the section ‘How to contact us’ below.

Who we are 
Fukuda Denshi UK is part of a group of companies owned by Fukuda Denshi Co., Ltd. (“Fukuda Denshi”). Fukuda Denshi and its group companies are one of the largest suppliers of medical equipment solutions in the world, with over £950 million in global sales and direct offices or distributors in 75 countries. In this Privacy Policy references to “we”, “us” and “our”, are to Fukuda Denshi UK.

This Privacy Policy describes how we collect, use, store and process personal data about you as a ‘controller’ according to the General Data Protection Regulation 2016/679 and the UK Data Protection Act 2018 (the “Data Protection Laws”).  This Privacy Policy does not apply to any personal data processed, stored or accessed by our customers while using our devices, products or services. We have no control over, and are not responsible for, any personal data that our customers may process while using our devices, goods or services. We are not responsible for the privacy or data security practices of our customers, which may differ from those set forth in this Privacy Policy. For information related to how our customers process personal data, please contact the respective customer directly.

What data is collected by us 
Personal data, or personal information, means any information about an individual from which that person can be identified. We collect the following personal data from our website users, prospective and existing customers, suppliers, and business partners.

How is your personal data collected? 
We use different methods to collect data from and about you including:

Direct interactions

You may give us your identity, and contact data by filling in forms or by interacting with us. This includes personal data you provide when you:

Automated interactions

As you interact with us on our website, we may automatically collect technical data about your device, browsing actions and patterns.

How we use your personal data 

Under data protection law, to comply with our legal and regulatory obligations, we can only use your personal data if we have a valid reason for doing so or where consent is required.

We will use your personal data, where:

If you wish to withdraw your consent, please contact us using our contact details below.

Please see the details of the purposes for which we process your personal data and the lawful basis we rely on in each case in the table below.


Type of data

Lawful basis

(a) To register you as a new customer, supplier, business partner or contact

(b) To manage our records

(a)     Identity details

(b)     Contact details

Legitimate interest to manage our relationship with you

To process and deliver your order including:

(a)    Manage payments, fees and charges

(b)   Collect and recover money owed to us

(c) Train customers in using our devices and products

(a)     Identity details

(b)     Contact details

(c)      Financial details

(d)     Transaction details

(e)     Training results

Legitimate interest to provide goods or services

To process information about our orders made with our suppliers including:

(a)    Manage payments, fees and charges

(b)   Collect or receive goods or services

(a)     Identity details

(b)     Contact details

(c)      Financial details

(d)     Transaction details

(e)      Service history

Legitimate interest to purchase goods or services

(a)    Ask you to leave a review or take a survey

(b)    Respond to service complaints

(a)     Identity details

(b)     Contact details

(c)      Satisfaction results

Legitimate interests to study how customers use our products/services

(a) Notify you about changes to our terms or policies

(b) Respond to your requests to exercise your rights

(a)     Identity details

(b)     Contact details


Legal obligation

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)



(a)     Identity details

(b)     Contact details

(c)      Technical details


Legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

(a) To deliver relevant website content

(b) To use data analytics to improve our website, marketing, customer relationships and experiences and advertisements to you and measure or understand the effectiveness of the content

Please see the section on Cookies below for further details.

(a)     Identity details

(b)     Usage details

(c)      Technical details, such as browser type and version, location, operating system and platform and other details from the device you use to access the website


Necessary for our legitimate interests to study how customers use our website and to inform our marketing strategy

To make suggestions and recommendations to you about goods or services that may be of interest to you as a potential or existing customer or a business partner

(a)     Identity details

(b)     Contact details

(c)      Service history

(d)     Usage details

(e)     Lifestyle information

Legitimate interests to develop our products/services and grow our business


Consent (where required by Data Protection Laws)

Third party data collection 
Links to external sources and third party sites such as LinkedIn, Twitter and Facebook may exist from this website. They may request your personal data and we cannot take responsibility once you leave our site.

Who we share your personal data with 
We  share your personal data within the Fukuda Denshi group of companies. We may also share your personal data with third parties, such as business partners or third party suppliers for the purpose of offsite data backupAll such backups are transmitted and stored in encrypted form (so is not readable) in locations within the United Kingdom.

We only allow our group companies, service providers, suppliers or business partners to handle your personal data if we are satisfied that they comply with the Data Protection Laws and take appropriate measures to protect your personal data.

Whilst third party organisations related to IT and software maintenance may have temporary visibility of your information, these organisations do not have permission to use your data for their own purposes and will only be given access if required.

We may transfer personal data to a third party in the case of the reorganization, sale, merger, joint venture, assignment, transfer or other disposition of all or any portion of our business, asset, including in the event of bankruptcy or corporate restructuring subject to compliance with Data Protection Saws. We will not sell or lease your personal information to any third parties.

How long your personal data will be kept 
We will not retain your data for longer than necessary for the purposes set out in this Privacy Policy. When it is no longer necessary to retain your personal data, we will delete it, unless we are required to keep records by law.

Your rights 
Under the Data Protection Laws, you have the following rights, which you can exercise at any time:

Right of access 
You have the right to be provided with a copy of your personal data.

Right to Rectification 
You have the right to require us to correct any inaccurate personal data. 

Right to erasure

You have the right to require us to delete your personal data in certain situations. We have a process in place to respond to your request for erasure.

Right restrict processing 
You have the right to require us to restrict processing of your personal data.

Right to data portability 
You have the right to transfer your personal data you provided to us to another organisation or to you in certain situations.

Right to object processing
You have the right to object to our processing of your personal data in certain situations, e.g. when the processing is carried out for the purpose of our legitimate interests listed in the table above.

Right not to be subject to automated individual decision-making 
We do not make decisions based solely on automated processing - including profiling - that produces legal effects or similarly affects you.

These rights are not absolute and are subject to various conditions under Data Protection Laws. For further information on each of the above rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (“ICO”) on individuals’ rights. 

If you would like to exercise any of those rights, please:

When communicating with us by email you should ensure that you take all reasonable precautions to protect any sensitive personal data.

If you fail to provide personal data

Where we need to collect personal data by law and you fail to provide that data when requested, we may not be able to be able to provide you with goods or services or receive goods or services from your organisation. We will notify you if this is the case at the time.

A cookie is a small piece of information that a site puts on your device so that it can remember something about you when you return at a later time. It is a mechanism that allows the server to store information about a user on the user's device. Some of the cookies are strictly necessary for our website to function properly. There are other non-essential cookies set by our website, to which you need to agree or reject using our cookie banner.  If you refuse cookies, some parts of our website may become unavailable.

Third party cookies used on the site 
We also receive data about you from our analytics provider though this does not identify you. We collect aggregated data through a web analytical service called Google Analytics which provides statistical or demographic data about website visitors. Aggregated data however does not directly or indirectly reveal your identity. For example, we may receive aggregate usage data to calculate the percentage of users accessing a specific website page or which days have more visitors.

How to contact us 
Please contact us if you have any questions about this privacy notice or the data we hold about you to:

Policy Officer

Fukuda Denshi UK Limited


Postal Address: Unit 6 Chambers Way Thorncliffe Park Estate, Chapeltown, Sheffield S35 2PH

Phone Number: (+44) (0)1483 728 065

How to complain 
If you have any concerns about our use of your personal data and have not resolved your concern after contacting us, you can make a complaint to us using contact details above or to the UK ICO at or telephone 0303 123 1113.

ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Changes to this Privacy Policy 
This Privacy Policy was published on 24th May 2018 and last updated on 26th August  2021 to provide information in a more accessible way. 

We regularly review this Privacy Policy and may update it where necessary. We will inform you of any significant changes to our processing on our website.

The last review was january 2024 no update required.

One of the World's Leaders in Cardiology Instrumentation,
Patient Monitoring and Ultrasound technologies
© Copyright 2024 Fukuda Denshi UK.
UK Registered Number 10746905

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